Core Competencies

Digital Strategy & Campaign Management

Planning and executing integrated digital campaigns across web and social platforms to drive engagement and support organizational goals.

Content Creation & Visual Storytelling

Developing compelling written and visual content using Adobe Creative Suite and Canva to inform, inspire, and convert across digital channels.

Social Media & Audience Engagement

Managing platform-specific content strategies, real-time engagement, and community growth across major social platforms.

Brand Messaging & Voice Development

Crafting consistent, audience-driven messaging that reflects brand identity and builds trust across internal and external communications.

Search Engine Optimization (SEO) & Performance Analytics

Creating search-optimized content and using tools like Google Analytics and Meta Insights to track KPIs and refine digital strategy.

Project Management & Cross-Functional Collaboration

Leading timelines, workflows, and stakeholder communications to deliver creative projects on time and in alignment with strategic priorities.

Case Studies

HJFMRI Website Redesign

  • I quickly identified that our website (hjfmri.org) was outdated, difficult to navigate, and lacked compelling storytelling. It didn’t reflect the scale or impact of our work, and it wasn’t serving key audiences like funders, government partners, or prospective staff.

  • My goal was to lead a full website redesign to better showcase our mission, programs, and impact. The new site needed to be visually compelling, easy to navigate and optimized for both international and domestic audiences. It also needed to be sustainable for our communications team to maintain.

  • I spearheaded the redesign from start to finish which included conducting a content audit, mapping user journeys, and leading discovery sessions with staff in Africa and the U.S. to identify priorities. I collaborated with external developers to revamp the site architecture and design, and rewrote all web copy to reflect our global voice and storytelling goals. I also introduced new sections for success stories, partnerships, and key metrics, and maintained the site to keep content fresh and relevant.

  • The new hjfmri.org launched on time and received overwhelmingly positive feedback from internal teams, partners, and donors. Site traffic increased, with users spending significantly more time on key pages. The updated content and streamlined structure strengthened our credibility with funders and helped support business development efforts across East and West Africa.

  • Click here to view the website.

Employee Recognition Program

  • While working on a global health team, I noticed that staff morale had begun to dip, particularly among staff who were managing high workloads across challenging environments. At the same time, we were facing retention challenges and lacked a formal structure to consistently recognize and celebrate strong performance.

  • I wanted to boost morale and strengthen employee engagement by creating a sustainable recognition program that celebrated outstanding service across our international teams. My goal was to spotlight individual contributions, foster a sense of connection, and reinforce a culture of appreciation within the organization.

  • I initiated and launched a monthly employee recognition program from the ground up. I created a nomination process that allowed staff across all levels and locations to participate, developed a selection committee to ensure fairness and designed branded templates for internal announcements. I also drafted the executive communications that were sent to the full program team each month, highlighting the winner’s contributions in an uplifting, personalized message from leadership.

  • The program quickly gained traction and became a highlight of our quarterly all-staff meetings. Participation in the nomination process steadily grew, and the initiative was praised by both leadership and staff for helping team members feel valued and seen. Over time, it contributed to improved morale, stronger team cohesion, and increased visibility of staff achievements.

Photo Credit: Sarah Day Smith

#PEPFARSavesLives Campaign

  • While PEPFAR has saved millions of lives, many people, especially in the U.S., are unaware of its impact. With growing public and political scrutiny around foreign aid spending, there was a need to raise broad awareness of PEPFAR’s success stories, highlight the return on investment for U.S. taxpayers, and celebrate two decades of progress in the fight against HIV/AIDS.

  • I was tasked with leading the development and execution of a multi-channel campaign, #PEPFARSavesLives, to humanize the program’s impact, amplify the voices of those it serves, and demonstrate the value of U.S. taxpayer investment to key audiences, including the general public, policymakers, and global health stakeholders.

  • I developed an integrated campaign strategy that spanned social media, website content, newsletters, video storytelling and partner engagement. I worked with a consultant and our field teams across Africa to source real stories and visuals from communities benefiting from PEPFAR. I collaborated with our government relations and advocacy teams to align messaging. We produced several stories including a series of videos highlighting PEPFAR’s DREAMS initiative, which featured first-person narratives to show measurable results of PEPFAR’s work.

  • The campaign significantly exceeded expectations. Our social media content reached tens of thousands of users across platforms, with increased engagement rates. We saw an increase in web traffic to our PEPFAR-related content, and several key partner organizations, including U.S. embassies and global health agencies, repurposed our materials in their own outreach. Most importantly, the campaign helped elevate PEPFAR’s visibility during a critical funding window and helped secure a multimillion-dollar award.

  • Click here to view specific #PEPFARSavesLives campaign examples.

International Partnerships Video

  • I was looking for a creative and engaging way to showcase our impact over the past year. Our work spanned multiple countries and partners, and while we had accomplished a great deal, there was no unified platform to reflect and celebrate those achievements with both internal and external audiences.

  • I set out to produce a dynamic “Year in Review” video that would highlight key successes across all our sites, build a sense of global unity among staff, and demonstrate the program’s reach to donors, stakeholders, and government partners. With limited resources and no video team, I took on the project end-to-end.

  • I led every aspect of the production, from concept to delivery. I developed the storyboard and messaging framework, coordinated with staff around the world to collect raw video footage and photos, and guided them on how to capture quality content remotely. I also aligned the content with our branding and ensured it resonated across both technical and general audiences.

  • The final video premiered during our annual World AIDS Day and was met with enthusiastic feedback from staff and leadership alike. It was later repurposed for social media and shared with international partners, helping to strengthen relationships and highlight our collective progress. The video increased engagement across internal channels and became a signature piece that elevated the visibility of our program’s work around the world.

  • Click here to watch the video.

International Comms Workshop

  • I noticed a recurring challenge: our international communications staff were working in silos. There was little cross-country collaboration, which led to duplicated efforts, inconsistent messaging, and missed opportunities to amplify one another’s work. This lack of alignment was impacting both the efficiency of our team and the effectiveness of our global campaigns.

  • My goal was to strengthen collaboration across our international communications teams by creating a space where staff could share best practices, align on messaging, and identify opportunities to work more strategically together. In addition to improving internal communication, I also wanted to explore how better coordination could support business development, by showcasing impact more effectively and creating content that appealed to potential funders and partners.

  • I spearheaded the development and execution of a communications workshop in Nairobi, Kenya, from ideation through execution. The event brought together approximately 30 international staff from Kenya, Tanzania, Uganda, Nigeria, Thailand, and the United States, along with consultants, government partners and embassy staff. Participants shared best practices, explored new approaches to storytelling, and received hands-on training from a professional photographer.

  • The workshop led to increased engagement across international teams and noticeable improvements in content creation and collaboration.

AFRICAN Cohort Study Mini-site

  • AFRICOS, a long-standing HIV cohort study operating across multiple African countries, had generated a wealth of valuable data and research over 10 years. However, there was no dedicated digital space to showcase its impact, highlight its publications, or celebrate its decade of service delivery. As a result, opportunities for partnership, visibility, and funding were being missed.

  • I was tasked with developing a standalone mini-site that would elevate AFRICOS’s digital presence. The goal was to make the study’s work more accessible to partners, researchers, and donors by highlighting key findings, ongoing collaborations, and the program’s long-term public health contributions.

  • I led the entire web project from ideation to launch. This included mapping out the site structure, identifying key content areas like publications, milestones, and program overviews, and working closely with subject matter experts to translate complex scientific information into clear, compelling content. I designed the user experience with both funders and technical audiences in mind, curated visuals to reflect the diversity of the study’s work, and built the site within our existing CMS to ensure it was easy to maintain. I also incorporated a 10-year anniversary timeline to celebrate key moments in the program’s history.

  • The AFRICOS mini site launched ahead of the program’s 10-year anniversary and was immediately leveraged in donor outreach, stakeholder briefings, and global health forums. It helped raise the study’s visibility, reinforced its credibility in the research community, and provided a central platform for partners to explore publications, results, and opportunities for collaboration. The site has since served as a model for how to spotlight other long-term studies within the organization.

  • Click here to view the AFRICOS mini-site.

Video Production

As an Associate Producer, I’ve supported video projects from concept to completion across both college athletics and global health. My work includes coordinating logistics, scripting, editing, filming and post-production to help bring compelling, mission-driven stories to life.